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TOTEM AUTOMOBILI APPEARS IN THE HEART OF ST. MORITZ DURING THE ICE 2025
Totem Automobili showed up in the pearl of the Engadine with “Freia”, the GT Electric chassis no. 02/40
St. Moritz, February 23, 2025 – During the prestigious "The Ice" event, an occasion born from the idea of Marco Makaus and held on February 21st and 22nd, Totem Automobili made a striking appearance in the heart of St. Moritz. The brand presented "Freia," the GT Electric chassis no. 2, captivating the strolling public with its full-electric powertrain.
For the occasion, "Freia" was equipped with Michelin Pilot Alpin 5 winter tires, perfectly suited for the alpine setting. Adding a refined touch of elegance, the vehicle’s front storage compartment was transformed into an ice bowl, housing bottles of Asolo Prosecco from Villa Sandi. This renowned winery, deeply rooted in the Treviso region, is also a proud sponsor of the Snow Polo event, an annual celebration of sport, hospitality, and luxury held on the frozen lake of St. Moritz.
The flash-mob event, which took place on Friday and Saturday, attracted the curiosity of the numerous visitors in town for attending The Ice, who had the exclusive opportunity to admire the silhouette of the Totem GT Electric while savoring a glass of exquisite prosecco offered by the brand directly from its front compartment.
With such a remarkable presence this year, one can only wonder what Totem Automobili has in store for next year’s edition.
Event Images – 📸@Luca x @Alfattitude Download: https://drive.google.com/drive/folders/1KwQ4qGDaE2-pJVGVAu0uelz2MfjAMecq?usp=share_link
Totem Automobili Press Office Email: press@totemautomobili.it Mobile: +39 333 910 2799 www.totemautomobili.com
Editors note: Totem Automobili is an Italian automotive company specializing in the production of handcrafted luxury cars made from carbon fiber. Our mission is to combine the most advanced technologies with classic design, creating vehicles that offer an unforgettable driving experience. The GT Series is our first masterpiece, merging Italian craftsmanship with technological innovation.